Amsterdam Museum
Content Creation
Concept Development
For the launch of their new exhibition “Vrouwen van Amsterdam – een ode”, we produced a video highlighting the exhibition's free audio tour for kids.
The context
The Amsterdam Museum challenged us to create a social-first video promoting their free children’s audio tour. A video that would appeal to both kids and parents. The constraints were clear: no professional actors, no high-end equipment, and no dedicated audio production budget.
But we did have two key assets: a children’s board eager to participate, and museum employees willing to volunteer. Despite the limited production resources, the goal remained the same: craft a playful, high-quality video that felt informative for parents and inviting for children.
THE INSIGHT
Families connect with content that feels real. Parents are drawn to messaging that’s trustworthy and down-to-earth, while kids respond to visuals that are playful, spontaneous, and full of energy. Overproduced, scripted formats often miss the mark, especially with younger audiences who quickly tune out anything that feels inauthentic.
To truly capture their attention, the experience needed to feel joyful, relatable, and unscripted, like something they could see themselves in. Rather than staging scenes or relying on scripted voiceovers, we leaned into something more powerful: real kids, experiencing real wonder. By allowing them to explore freely, we tapped into the kind of emotional authenticity that resonates with families; honest, curious, and full of life.
We created a playful, authentic video campaign centered around three children from the museum’s youth board. Letting them roam the exhibition freely, we captured their natural reactions using minimal gear - a handheld camera and a rented gimbal - to keep things light and spontaneous.
To visually enhance the childlike tone, we added playful animations: scribbles, sparkles, and soft borders. A warm, kid-friendly voiceover recorded by a museum volunteer introduced the tour and guided the viewer through the experience.
For maximum impact across platforms, we delivered multiple cutdowns in various formats (vertical, square, short), optimized for Instagram, Stories, and the museum’s website. The final result: a warm, low-budget campaign that delivered high on charm, relatability, and authenticity, just like the tour itself.