UNSNOOZED
Campaign strategy
Content production
Together with Hide and Seek, our online advertising sister agency, we built a full-funnel campaign for UNSNOOZED, to bring their Generation Card Game to the right audience and get organisations interested in their workshops.
A full-funnel campaign for UNSNOOZED
UNSNOOZED approached us with a clear goal: bring their Generational Card Game to the right audience and get more organisations interested in their workshops.
The topic was strong. The product was relevant. But to turn that into real attention and leads, it needed more than a few standalone ads. It needed a campaign that could build awareness, explain the problem, and guide the right people towards action.
From real stories to real action
Because generational differences are subjective, we gave real stories a real platform. We invited 14 people - across generations and work backgrounds - to share their personal experiences around generational differences. What followed was exactly what the campaign set out to create: genuine dialogue. Different perspectives, mutual understanding, common ground. A shared language that brought generations together.
The campaign didn't just talk about bridging generations. It actually did it.
One campaign, multiple channels
The campaign ran across Meta and LinkedIn, where Meta drove efficient video reach and LinkedIn allowed us to reach employers, and HR professionals. And to bring everything together, we produced 7 blogs that tied it all together - published bi-weekly and supported with media budget, they connected paid and organic activity.
Every touchpoint had a purpose, organic built credibility, paid created reach, blogs added depth, and lead forms captured interest.
Created together with Hide and Seek
This case shows the strength of having creative and media under one roof: AND CREATIVE led the concept and content creation, and Hide and Seek built the media strategy. Together, we made sure the campaign was result-oriented, and each asset created to perform a role.
The results spoke for themselves: With a relatively small media budget, we reached over 200K relevant people within the target group, generated over 170K video views and captured more than 130 warm leads for UNSNOOZED’s workshops.
A strong example of what happens when creative strategy, content, and online advertising work together from day one.