UNSNOOZED
Web design
We created a new website for UNSNOOZED.
A new home for those who don't snooze
After defining the UNSNOOZED Framework and launching the full-funnel campaign, the next step was to bring it all together online. The goal: to create a website that puts the Unsnoozed brand on the map, generates leads, and helps sell the Generational Card Game, all while serving as the central hub for their campaigns and content. With the new framework as our foundation, we reimagined the site as both a strategic and creative centrepiece: a place where all services, blogs, and campaigns come together in one coherent system that guides visitors naturally toward action.
Designed to build trust and guide generations forward
The strength of the Unsnoozed Framework lies in alignment, between message, medium, and experience. From the first impression of an ad or an organic post to the moment someone lands on the website, every touchpoint needs to feel connected. When the tone, visuals, and story stay consistent, you keep attention, build trust, and guide people forward without friction.
Connecting services, blogs, case studies in one logical journey
We completely rebuilt the website around the UNSNOOZED Framework, using it as the structural backbone for all content. Each phase - UNCOVER, UNDERSTAND, UNITE - became a navigation anchor, connecting services, blogs, and case studies in one logical journey.
As we were creating the site, we simultaneously shot all campaign content, from interviews to photography. By capturing behind-the-scenes moments and environmental visuals alongside the main assets, we could align the visual identity of the site perfectly with the campaign tone: human, awake, and future-focused.
The result: a website that’s strategically built, visually cohesive, SEO-proof, and conversion-driven. Ready to power the campaign and generate continuous leads through the Wake-Up Scan, workshops, and the Generational Card Game.