MatchWornShirt
Paid Campaign Direction
Product Feed
For their special Legends Collection, MatchWornShirt auctioned shirts from Ajax icon Sjaak Swart. We transformed their hero video into a full-funnel paid asset package with content for both awareness and conversion.
From Hero Video to Full-Funnel Strategy
MatchWornShirt produced a hero video featuring Ajax icon Sjaak Swart as he presented his personal collection of football shirts. While visually powerful, the video wasn’t tailored for paid media use. We took the original footage and expanded it into a full-funnel content strategy, developing multiple creative angles for the awareness phase and building a dynamic product feed to power conversions.
One Video, Multiple Angles
Instead of treating the video as one long piece, we saw an opportunity to zoom in. By highlighting individual shirts and the legends behind them, we connected each story to the emotions of players and fans alike. This approach allowed us to unlock multiple creative angles tailored to different funnel stages: turning one hero video into a full-funnel content strategy that truly resonated with the MatchWornShirt audience.
Resulting in legendary content
We broke down the hero video into two core themes: Sjaak sharing personal stories about iconic players, and Sjaak showcasing his legendary shirts. Each theme spoke to a different audience: collectors focused on the shirts themselves, and fans drawn to the stories and legacy. For the conversion layer, we built a dynamic product feed connected directly to the live auction, showing real-time bidding activity for every shirt.